Pbruun.com started with one message, knowledge for growth and in other words: strategic design pays off!
In a very self-taught industry, where many talk about interior design/design/branding only being about look and feel, I can document that you can create growth through knowledge! Over the years, I have created a lot of results and added value for the brand, the customer and the bottom line - without it costing extra.
The question is closer; what does it cost you if you don't think strategic design into your solutions?
Whether it's a shop, an office or something else entirely, you will certainly be able to make a difference.
It's not complicated, I can do it concretely without long reports, but the solution depends on your brand, your strategy and your wishes/challenges - I guarantee tangible solutions.
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I also love the sustainable focus and am very happy to work with a green starting point, regardless of which project I am a part of, if desired. Here I can contribute my knowledge within more sustainable production, sustainable materials and solutions which - in one way or another - are more sustainable.
Who am I?
On a daily basis, I am the owner and creative director of MODUS, which works with interior design and general contracting. I originally trained as a retail designer from university and have 15+ years of experience from international brands, where I, among other things, has served as concept manager.
I also have experience with board work and consulting for large brands and/or chains. All this has given me a broad and deep experience, so that I can use my knowledge to create growth and clear results on the bottom line.
I have an entrepreneurial heart, an ambitious brain and am thoroughly geeky about what I do.
So feel free to contact me for a non-binding chat if you find my profile interesting.
Behind:
Privately, I am a mother of 2 and married to Anders.
I am originally from South Jutland, but live in Silkeborg. In my spare time I love traveling with my family, kayaking, winter swimming, playing water polo and doing creative projects.
From Nov 2014 - now
Furnishing, concept development and turnkey contracting: www.modus.dk
CREATIVE STORE DESIGNER
Year: 2012-2013
Bestseller, JACK&JONES - retail design, concept development, domicile etc.
RETAIL DESIGNER & CONCEPT RESPONSIBLE
Year: 2011-2012
Design studio: Retail design, concept development, SIS etc.
DESIGNER
Year: 2002-2003
Design studio: retail and office design.
Board member
From June 2021 - now
Retail of the future, urban development and strategic advice
EXTERNAL CENSOR
From April 2015 - now
Censor at university level with design & business.
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Depending on the brand and industry, strategic design can be used in many ways. It embraces many subjects, as it is about turning knowledge into growth using strategic measures.
There is no question of additional expenses, the question is more about what it might cost you if you don't use it.
In the Retail industry, for example, you will lose sales and customers, and in an office environment you will lose an opportunity for increased efficiency, well-being and innovation, which can retain your employees.
I combine high professionalism with a good dose of creativity, and develop value-creating solutions.
With respect for your particular industry, and with 360° consideration, MODUS helps you create added value for both your brand, your customers and the bottom line. Without it, it costs you extra.
Retail:
It can be about everything from cultivating positive customer behaviour, nudging, sales and branding and space optimization. It provides added value for the customer, the brand and the bottom line.
With strategic design, we can increase sales by 7-14% - MODUS has a concrete example of increased sales of around 50%.
Office:
If it is about space and design for the employees, then we focus on using strategic initiatives such as provides greater well-being, innovation and efficiency in the workplace. We do this by creating some frameworks
good acoustics, zoning based on practical needs, web meeting rooms and much else that the modern and hybrid workplace requires.
What is Strategic Design?
What are my customers saying?
We have felt a great commitment throughout the project. Pernille has been very solution-oriented despite an unpredictable time in the middle of the Corona pandemic. Even in this situation, Pernille showed great flexibility and found solutions.
- Tina Søgaard, Brand Developer & Owner/Founder of Ecooking
We chose Pernille from MODUS as a collaboration partner because they don't just supply stores and furnishings.
MODUS takes responsibility and dares to challenge us with a strategic approach to interior design that ties the online and offline universe together.
- Jeppe Kallesøe, CEO, Hobbii.dk /"Børsen Gazelle 2020".
See how I can help you, right here